YOAKEH

2018年 吉江善太(日本のCMディレクター)が立ち上げたhijabブランド。吉江はCM撮影でジャカルタを訪れた際に現地イスラム女性のhijab着用姿の美しさ、宗教概念に基づいた独自のファッションスタイル「Modest Fashion(慎み深いファッション)」に魅せられ、スタイリスト 鷲頭マコト氏、日本のCGプロダクション オムニバス・ジャパンと協力して新たな幾何学模様のパターンを配したhijabの作成を始める。ジャカルタ最大のファッション・ショー Jakarta Fashion Week 2019 (10/20~26)に参加。記者会見も開かれ、現地CNN JAKARTA等のメディアにも取りあげられる。その後11月〜大手Shopping Mole Senayang City 「Fashionlink Blackvenue」にて翌年3月までの数ヶ月間にわたってpop up shopを出展。更に大手Ecommerce site BliBliでの取り扱いも決まる。

Hijab brand that has launched in 2018 by Zenta Yoshie, Japanese commercial film director. Yoshie have visited Jakarta several times for shooting of commercial film, and was fascinated with the beauty of Islamic Women wearing Hijabs. Yoshie started to produced the new type of Hijab with geometrical pattern by collaboration with a famous fashion stylist Makoto Washizu and OMNIBUS JAPAN INC. CG production in Tokyo. The brand has joined in Jakarta Fashion Week 2019,the biggest fashion show in Indonesia, got some press conference, and also was covered by articles in newspaper and CNN INDONESIA. Since November their Hijabs has been displayed at the pop up shop in Fashionlink Blackvenue until March of 2019. And It is determined that Yoakeh’s Hijab will be traded on the major Ecommerce Site BliBli since March of 2019.

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